Whole Woofs began with a heartbreaking realization that every Indian pet parent carries but rarely admits.

After years in the US, our founder returned to India with memories of what clinical pet nutrition looked like supplements designed by nutritionists, every ingredient serving a specific health purpose, dogs thriving on science backed formulations.

Walking through Indian pet stores, the contrast was devastating. Shelves full of basic food, but not a single clinical grade supplement existed. Millions of dogs across India were settling for "good enough" while their parents believed they were giving them the best.

The moment that changed everything came from a simple question posed by a fellow pet parent: "Why should geography determine my dog's access to clinical nutrition?" The weight of that injustice, that Indian dogs deserved the same scientific care as anywhere else in the world, became impossible to ignore.

Whole Woofs was born from the refusal to accept that "good enough" was actually good enough. Every dog parent in India deserves access to supplements that meet clinical standards, because the love our dogs give us should be matched by the science we give them back.

Whole Woofs isn't just bringing clinical nutrition to India. It's proving that every dog deserves care that matches their unconditional love.

Because if you're their everything, they deserve your everything.